We live in an age of social networks. Most of us open our eyes in the morning, and pick up the phone for a quick spin on the net. We get the news and updates instantly on our mobile, 24 hours a day, seven days a week, and Instagram, Facebook, Tiktok, Twitter and LinkedIn take up most of our free time. So far – not particularly sensational news. So why are we telling you all this? So that you bring your brand to social networks as quickly as possible, as consistently as possible, and as well as possible. Using social networks is the best way to reach new audiences, and to create interactions from unexpected directions. Whether it’s a community of devoted followers on your Instagram page, enthusiastic readers on Facebook or colleagues on LinkedIn – your brand’s presence on the social network can have a direct and decisive effect on the exposure it receives, the resonance it generates – and the sales you enjoy. In the end, these are platforms where your customers (young and old) and your competitors (big and small) are located, therefore – you must be there too. We can often see social pages on the network that do not “hold”, to say the least. Content that does not speak the language of the platform, addressing the wrong audiences and incorrect use of the networks’ algorithms. Those pages often vacillate between a small amount of followers at best, and actual damage to the brand and its values at worst. How do you do social right? We decided to share with you some of our secrets, which will ensure that your page reaches as far as possible.